top of page

Director's Corner

Jimmy Choy
BE (Hons) U.N.S.W, Chartered Engineer LLB, Dip Education U.T.S, Admitted as Solicitor of Supreme Court of N.S.W Australia

When Jimmy Choy's son was 10 years old, he brought home a small solar car that he had made in his Design and

Technology class at school. It didn't work. Jimmy reviewed the instructions and checked that all the

components were correctly assembled, it still would not move. As a teacher and a parent, he felt a

desperate responsibility to salvage his son's enthusiasm to be a great inventor. He had to figure out what

was wrong with the solar car.  Jimmy decided in 2004 that it was time to give up his work as a lecturer.

Drawing on a wealth of educational experience and expertise, he wanted to provide additional creative

education for his children. He began to focus on developing more stimulating experiential education

programs for children that would cultivate their creativity, confidence and self-esteem. He has since

dedicated his time to helping numerous children.


The evolution of designing and experimenting with various components occurred over several years.

Jimmy transformed his workshop.  Initially set up to teach his children and their friends about electronics,

it soon evolved into an experimental manufacturing hub for interesting solar products targeted at educating

children in a creative and fun way. From the small solar car his son brought home that didn't work to an

extensive selection of do-it-yourself projects, Jimmy Choy has been the driving force behind making Brainchild Ltd. successful. 



















  • Education and Work Experience

1997-2004 - Senior lecturer and course leader in Mechanical Engineering at Vocational Training Councel Hong Kong


1994-1997 - Lecturer at Hong Kong Institute of Technology


1987-1994 - Lecturer at T.A.F.E., Australia


1993 - Admitted as a solicitor to the Supreme Court of New South Wales, Australia


1992 - Dip of Legal Studies (U.T.S.)


1990 - L.L.B. (UNSW)


1984 - Dip of Ed. (University of Technology Sydney)


1978 - B.E.(hor) (University of New South Wales)


  • Accomplishments

2010 - Co-Chairman, F.O.C.U.S.( Charitable organisation that helps children with learning differences, dyslexia, ADD, ADHD


2009/10 - President, Hong Kong Human Powered Vehicle Association


2005 - Designed and delivered creative workshop delivering advanced standard in Design and Technology training and problem solving.


2004 - Established Brainchild Ltd.

2004/5 - Chairman, Hong Kong Pedal Kart Grand Prix


2003/4 - Vice President, Parents Association, Australian International School of Hong Kong, 


2001 - Award for Engineering Excellance, Hong Kong Pedal Kart Grand Prix


1987/93 - Australian Shell Mileage Marathon Participant (design and construct fuel efficient motor vehicle)


1978 -  First prize design award in final year of undergraduate study.


  • Awards & Recgonition


2012 March- Contract to design and build a solar car to enter into the Shell Eco Marathon Malaysia 


2009 - Gold Prize Winner - Design and Ingenuity  - Solar Car Competition in the Hong Kong Technology and Renewable Energy Event 2009


2000-2008  - Hong Kong Pedal Cart Grand Prix Participant

  • 2002-2007   Formula 88 Winner

  • 2007 Fun Kart Category Winner

  • 2007 Speed Record - Fun Kart Category Winner

  • 2005 Overall Track Speed Record Winner

  • 2001 Award for Engineering Excellence Winner


2006 - Hong Kong Youth Skill Competition - Hardware and Software Support


2005 - Hong Kong Robotic Olympics Competition - Hardware and Software Support


bottom of page